Inspired by on Bruce Mau’s 24HRS2 Massive Change Toolkit of Insights, Methods, and Creative Strategies, I based my concept on the impact that design had on businesses. My visual system aimed to convey and illustrate Mau’s message alongside my personal voice and interpretation of it. When most of us hear the word “design”, we think of a fancy object of some kind. I want to showcase that design is down-to-earth and has a significant impact on companies.

Business design applies design thinking into solving business problems. Putting this into the context of a design process, we can say that the business designer has three main functions:
1. Translate design solutions into value and impact through a language that business stakeholders are familiar with to prove design provides solutions to business problems.
2. Apply human-centered methodologies to strengthen business and financial components of design work to create services and products that are viable.
With this in mind, I started gathering inspiration for possible visual directions.

I am going to animate the graphics later, so I made sure my design is simple and effective. I do not want to distract users with too much graphic.

My 24 cards work as a system together.